Leaflet drop & direct mail - Getting the best out of your budget

Leaflet drop and direct mail. Getting the best out of your budget.

Col Graphic Design 1 Comment

Quite often a client will come to me looking to have a flyer or a leaflet designed to advertise their services with the purpose of dropping through letterboxes. It is my job to advise my client on the best way to utilise their budget to get the best impact and engagement possible with their target audience and I would like to share that advice with you.

Which file format should I use? JPEG, GIF or PNG?

Which file format should I use? JPEG, GIF or PNG?

Col Graphic Design 9 Comments

Choosing the correct image file type or format for your website, blog or social media platform can be a digital minefield. Choose the wrong one and your logo can look jagged and crappy, or that fantastic photograph of you on your about page takes someone on a 3G signal on their mobile 2 weeks to download. Don’t worry, I am here to help.