Business cards still play a key part in any brands arsenal of marketing tools. I’m going to give you 5 design tips to an effective business card.
What is a brand tone of voice? A guide to brand voice discovery
Tone of voice is the personality of your brand through the written word and spoken copy that you produce. Learn how to find your brand tone of voice.
Eight great tips to gift buying for the Graphic designer in your life
As we all know, designers have great taste. This is why buying them gifts is a NIGHTMARE. Do not despair… I’ve done a roundup of some options you can try.
Can I use a stock photo or image with a watermark? Am I breaking copyright law?
If you use a watermarked image on any of your marketing materials, digital or print, without written permission from the rights holder then you are infringing the copyright of that watermarked image.
How to make your logo stand out on social media timelines
Many people have problems with their logo in terms of its legibility on social media platforms at small sizes. As a professional logo designer, I take into account all possible scenarios when creating logos for my clients, and I’d like to help you too.
Logo Design Copyright: Do I own the copyright to my logo?
When you’ve a logo created by a graphic designer, who owns the copyright to that logo at the end of the process? Having created many, many logos in my 19 years of commercial design experience, I’d like to give you some advice that will stand you in good stead for any future interactions you may have between yourself and a logo designer.
What is a brand? The elements that make a successful brand
There are many elements that go into a brand. There are the obvious physical products and services that a business provides, then there are the more intangible elements. e.g. How does the customer feel when they engage with your service or use your products? What do you want them to think when they see your brand?
How many logo design revisions do I need? Avoid unlimited revisions.
We have all seen ‘unlimited revisions’ listed in the services offered by graphic designers, usually proudly placed in some sort of banner or as the top ‘benefit’ of a logo design service. On the surface, this may look like a no brainer for the prospective client, I mean, everyone wants to be happy with their logo design before paying, right?
Leaflet drop and direct mail. Getting the best out of your budget.
Quite often a client will come to me looking to have a flyer or a leaflet designed to advertise their services with the purpose of dropping through letterboxes. It is my job to advise my client on the best way to utilise their budget to get the best impact and engagement possible with their target audience and I would like to share that advice with you.
5 expert tips on how to design a logo
I’m a firm believer in following strong design principles whenever I take on board a logo design project for a client. Following some basic rules ensures that the resulting logo design is a strong, effective and identifiable marque that contains the essence of the brand it represents.
Which file format should I use? JPEG, GIF or PNG?
Choosing the correct image file type or format for your website, blog or social media platform can be a digital minefield. Choose the wrong one and your logo can look jagged and crappy, or that fantastic photograph of you on your about page takes someone on a 3G signal on their mobile 2 weeks to download. Don’t worry, I am here to help.
A Graphic Designer’s Photography Journey
A blog of my day attending a beginners photography workshop with Julie Christie Photography, what I gained and how it will help me as a graphic designer.