There are many elements that go into a brand. There are the obvious physical products and services that a business provides, then there are the more intangible elements. e.g. How does the customer feel when they engage with your service or use your products? What do you want them to think when they see your brand?
In a world where digital and video are becoming the key place for content it is becoming like a static fuzz of noise with only the best content breaking through. One way to keep ahead of the game is by having an engaging brand identity that people can spot amidst 100 other pieces of content.
We have all seen ‘unlimited revisions’ listed in the services offered by graphic designers, usually proudly placed in some sort of banner or as the top ‘benefit’ of a logo design service. On the surface, this may look like a no brainer for the prospective client, I mean, everyone wants to be happy with their logo design before paying, right?
Quite often a client will come to me looking to have a flyer or a leaflet designed to advertise their services with the purpose of dropping through letterboxes. It is my job to advise my client on the best way to utilise their budget to get the best impact and engagement possible with their target audience and I would like to share that advice with you.
I’m a firm believer in following strong design principles whenever I take on board a logo design project for a client. Following some basic rules ensures that the resulting logo design is a strong, effective and identifiable marque that contains the essence of the brand it represents.
Choosing the correct image file type or format for your website, blog or social media platform can be a digital minefield. Choose the wrong one and your logo can look jagged and crappy, or that fantastic photograph of you on your about page takes someone on a 3G signal on their mobile 2 weeks to download. Don’t worry, I am here to help.
A blog of my day attending a beginners photography workshop with Julie Christie Photography, what I gained and how it will help me as a graphic designer.
One of the big things that I took away from The Content Marketing Academy last week was something that Karen Strunks (@karenstrunks) said during her keynote talk. Karen was talking about personal branding.
So, yesterday I only went and blooming’ did it! I popped my blogosphere cherry and put out my very first blog. Hitting that publish button I had this bizarre mix of achievement, fear and of course me being me…
Last week I attended a half-day workshop and full day conference in the fine city of Edinburgh and it has changed my life. I know, I know I can hear you tut and see you as you roll your eyes back in your head and thinking yeah, whatever you say, buddy…