There are many elements that go into a brand. There are the obvious physical products and services that a business provides, then there are the more intangible elements. e.g. How does the customer feel when they engage with your service or use your products? What do you want them to think when they see your brand?
We have all seen ‘unlimited revisions’ listed in the services offered by graphic designers, usually proudly placed in some sort of banner or as the top ‘benefit’ of a logo design service. On the surface, this may look like a no brainer for the prospective client, I mean, everyone wants to be happy with their logo design before paying, right?