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Swearing & brand tone of voice. Does it damage your brand?

Swearing and brand tone of voice. Does swearing damage your brand?

Col 14th January 2017 Branding 3 Comments

Should you be swearing in your branded content or when you post on social media platforms? A client of mine recently posted a blog on LinkedIn with swearing in the tile and in the post. The results were very interesting.

brand communicationmarketingtone of voice
Do you need printed marketing materials?

Do you need printed marketing materials to promote your brand.

Col 11th October 2016 Branding Leave a Comment

In today’s digital world it can be easy to dismiss printed marketing materials as old school and unnecessary. Let’s find out why that isn’t the case.

brand collateralbrand materialsbrandingbrochuresflyersleafletsmarketingprinting
What is White Space?

What is White Space? Why you need White Space.

Col 9th August 2016 Graphic Design 4 Comments

By using White Space you can have clearer, more impactful marketing and promotional materials. I’m going to show you how to implement White Space.

design terminologyhierarchyLayoutmarketingpromotional materialsstructurewhite space
5 Reasons You Should NOT Hire A professional Graphic Designer

5 Reasons You Should NOT Hire a Professional Graphic Designer

Col 1st July 2016 Graphic Design 1 Comment

Why would you want to invest in a professional graphic designer when you can do it all yourself? 5 reasons you should not hire a graphic designer.

brandingdesigndesign mistakesGraphic Designmarketing
What is a brand?

What is a brand? The elements that make a successful brand

Col 10th January 2016 Branding Leave a Comment

There are many elements that go into a brand. There are the obvious physical products and services that a business provides, then there are the more intangible elements. e.g. How does the customer feel when they engage with your service or use your products? What do you want them to think when they see your brand?

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