Swearing and brand tone of voice. Does swearing damage your brand?
Should you be swearing in your branded content or when you post on social media platforms? A client of mine recently posted a blog on LinkedIn with swearing in the tile and in the post. The results were very interesting.
All kicking off at the Content Marketing Academy
How do you start off a year in business with amazing buzz, motivation, drive and enthusiasm? You attend the CMA 2017 Kick-Off event in Dundee. Read my review…
35 free stock photography website catalogues and libraries
35 free stock photography website libraries for you to search and find that perfect photograph for your project when you have a limited, or even zero budget.
What is the key element to promoting your brand
What is the key element to promoting your brand? I’d like to talk you through what I believe that one thing to be and why.
Do you need printed marketing materials to promote your brand.
In today’s digital world it can be easy to dismiss printed marketing materials as old school and unnecessary. Let’s find out why that isn’t the case.
Colour and what it means for your brand
Did you know that the colours that you’ve chosen for your brand have a psychological and emotional response on the viewer? Colour is a strong tool in brand design.
What are crop marks? Why you need crop marks for print production
Crop marks are used to let the printer know what the final size of your document will be and where to trim the artwork. Let’s find out how that works.
Top 5 important questions for your graphic designer
In order to get a project off to a really great start, there are 5 questions that need to be discussed between the designer and the client.
What is bleed? Why you need bleed for print
When you want graphics or images to go off the edge of a printed page you will be required to set up a print bleed on your artwork. Let me explain more about printers bleed.
What is White Space? Why you need White Space.
By using White Space you can have clearer, more impactful marketing and promotional materials. I’m going to show you how to implement White Space.
Basic Typography – Learning about Typography Basics
Typography is a key skill in anyone’s design toolkit. By learning about basic typography your layout and design work will improve by leaps and bounds.