Studies have shown that purpose-led brands are growing much faster than brands that only push features and benefits to potential customers.
A brand extension is when a brand expands its products or services into a different industry or sector. This can work or be a disaster…
When it comes to having a great brand, you need solid foundations. One of these foundation elements is to have a brand vision. So, what is a brand vision?
Every brand makes a promise that it’s going to do something for its customer. However, a brand promise really isn’t enough. You need a brand purpose.