When it comes to choosing the right colour for your logo, it is more than simply picking a colour that you like. Read on to learn why.
Understanding the difference between copyright, trademark is very important when it comes to protecting your intellectual property.
You may know what a logo is, but have you heard of a logo system? In this blog, you’ll learn how your brand could possibly benefit from one.
You need your brand to stand out when you’re in a competitive industry sector. This is where brand distinctiveness comes into play.
Using a brand story framework will help you to create more engaging branded content that speaks to and guides your ideal customer.
What’s the difference between a rebrand and brand refresh? Discover the key factors to help you to make the right choice when you need to.
Taking a modern approach to brand story telling can transform your logo into more than just a visual signifier to your business and one that tells a compelling story about your brand.
Studies have shown that purpose-led brands are growing much faster than brands that only push features and benefits to potential customers.
A brand extension is when a brand expands its products or services into a different industry or sector. This can work or be a disaster…
When it comes to having a great brand, you need solid foundations. One of these foundation elements is to have a brand vision. So, what is a brand vision?
Every brand makes a promise that it’s going to do something for its customer. However, a brand promise really isn’t enough. You need a brand purpose.