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Swearing & brand tone of voice. Does it damage your brand?

Swearing and brand tone of voice. Does swearing damage your brand?

Col 14th January 2017 Branding 3 Comments

Should you be swearing in your branded content or when you post on social media platforms? A client of mine recently posted a blog on LinkedIn with swearing in the tile and in the post. The results were very interesting.

brand communicationmarketingtone of voice
What is the key element to promoting your brand?

What is the key element to promoting your brand

Col 22nd October 2016 Branding 1 Comment

What is the key element to promoting your brand? I’d like to talk you through what I believe that one thing to be and why.

brandbrand marketingbrandingpersonal brand
Do you need printed marketing materials?

Do you need printed marketing materials to promote your brand.

Col 11th October 2016 Branding Leave a Comment

In today’s digital world it can be easy to dismiss printed marketing materials as old school and unnecessary. Let’s find out why that isn’t the case.

brand collateralbrand materialsbrandingbrochuresflyersleafletsmarketingprinting
What is a brand tone of voice?

What is a brand tone of voice? A guide to brand voice discovery

Col 22nd April 2016 Branding 2 Comments

Tone of voice is the personality of your brand through the written word and spoken copy that you produce. Learn how to find your brand tone of voice.

brandbrand messagebrandingCommunicationtone of voice
What is a brand?

What is a brand? The elements that make a successful brand

Col 10th January 2016 Branding Leave a Comment

There are many elements that go into a brand. There are the obvious physical products and services that a business provides, then there are the more intangible elements. e.g. How does the customer feel when they engage with your service or use your products? What do you want them to think when they see your brand?

brandbrand strategybrandingGraphic Designlogo designmarketing
Animated logos and motion video 2016

Animated logos and motion video will be massive in 2016

Col 8th January 2016 Branding 4 Comments

In a world where digital and video are becoming the key place for content it is becoming like a static fuzz of noise with only the best content breaking through. One way to keep ahead of the game is by having an engaging brand identity that people can spot amidst 100 other pieces of content.

animationbrandingGraphic Designlogo designmotion graphicsvideo
Act on your instincts - personal branding

Act on your instincts – Personal branding

Col 10th September 2015 Branding 2 Comments

One of the big things that I took away from The Content Marketing Academy last week was something that Karen Strunks (@karenstrunks) said during her keynote talk. Karen was talking about personal branding.

brandbrand identitybrandingpersonal branding

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