Should you be swearing in your branded content or when you post on social media platforms? A client of mine recently posted a blog on LinkedIn with swearing in the tile and in the post. The results were very interesting.
What is the key element to promoting your brand
What is the key element to promoting your brand? I’d like to talk you through what I believe that one thing to be and why.
Do you need printed marketing materials to promote your brand.
In today’s digital world it can be easy to dismiss printed marketing materials as old school and unnecessary. Let’s find out why that isn’t the case.
What is a brand tone of voice? A guide to brand voice discovery
Tone of voice is the personality of your brand through the written word and spoken copy that you produce. Learn how to find your brand tone of voice.
What is a brand? The elements that make a successful brand
There are many elements that go into a brand. There are the obvious physical products and services that a business provides, then there are the more intangible elements. e.g. How does the customer feel when they engage with your service or use your products? What do you want them to think when they see your brand?