Should you be swearing in your branded content or when you post on social media platforms? A client of mine recently posted a blog on LinkedIn with swearing in the tile and in the post. The results were very interesting.
What is the key element to promoting your brand? I’d like to talk you through what I believe that one thing to be and why.
In today’s digital world it can be easy to dismiss printed marketing materials as old school and unnecessary. Let’s find out why that isn’t the case.
There are many elements that go into a brand. There are the obvious physical products and services that a business provides, then there are the more intangible elements. e.g. How does the customer feel when they engage with your service or use your products? What do you want them to think when they see your brand?
In a world where digital and video are becoming the key place for content it is becoming like a static fuzz of noise with only the best content breaking through. One way to keep ahead of the game is by having an engaging brand identity that people can spot amidst 100 other pieces of content.
One of the big things that I took away from The Content Marketing Academy last week was something that Karen Strunks (@karenstrunks) said during her keynote talk. Karen was talking about personal branding.