How can you avoid the potential brand embarrassment that can arise from such a simple thing as choosing a website domain name? Let’s Find out!
Typography mistakes can be costly for your brand. It might seem like one of those simple, easy to do parts of your overall branding, but still, oh so many people get it wrong. Let’s look at 5 ways to improve your typography.
When it comes to choosing the right colour for your logo, it is more than simply picking a colour that you like. Read on to learn why.
Understanding the difference between copyright, trademark is very important when it comes to protecting your intellectual property.
You may know what a logo is, but have you heard of a logo system? In this blog, you’ll learn how your brand could possibly benefit from one.
You need your brand to stand out when you’re in a competitive industry sector. This is where brand distinctiveness comes into play.
Using a brand story framework will help you to create more engaging branded content that speaks to and guides your ideal customer.
What’s the difference between a rebrand and brand refresh? Discover the key factors to help you to make the right choice when you need to.
Taking a modern approach to brand story telling can transform your logo into more than just a visual signifier to your business and one that tells a compelling story about your brand.
Logo design is about trial and error, testing and analysing your options. Logo Mock-Ups are a vital part of the logo design process, giving you the ability to see whether your logo is adaptable and versatile.
Studies have shown that purpose-led brands are growing much faster than brands that only push features and benefits to potential customers.
A brand extension is when a brand expands its products or services into a different industry or sector. This can work or be a disaster…