A brand extension is when a business or organisation that already has a well developed product or service and leverages their well-known brand name to launch a product or service in a different business category or industry sector. By using this strategy, the brand can increase its equity. Let’s take a look at a global brand who has used brand …
When it comes to creating an effective and great logo design there are some very important stages that should be undertaken. Too many designers and business owners skip some or all of these which results in a less effective logo.
You are starting a new business or organisation and one of the things on your to-do list is to create a logo. But which of the 5 logo styles should you use?
When it comes to having a great brand, you need solid foundations. One of these foundation elements is to have a brand vision. So, what is a brand vision?
Every brand makes a promise that it’s going to do something for its customer. However, a brand promise really isn’t enough. You need a brand purpose.
Having your logo appear in a manner that doesn’t fit your brand message can be damaging to your brand image. Protect it with logo and brand guidelines.
When you are ready to choose someone to design your new logo there are certain things that you need to make sure are covered and in place by the designer.
Starting up a business has a lot of stresses associated with it. One of which can be getting a logo designed. But do you actually need to have a logo?
You want the perfect logo designed for your business, but how do you know that you’ll get something great? Follow these 4 principles and you will be on the right track.
Choosing the right font for your project can be tricky. Which style and do you go for a free or a paid font? Find out the pros & cons of free vs paid fonts.
How long does it take to design a logo? This is one of the most common questions I get asked. So I thought the best thing to do would be to write a comprehensive article on the subject.
Colour is a major influence in any design. Whether it be in print or on screen. It is hugely important that you understand the basics of colour before you get into the task of putting your designs together. The starting point of any learning journey with colour is the colour wheel. It is a foundation element that takes you onto …