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Do you need a logo for your business?

Do you need a logo for your business?

Col 9th April 2017 Logo Leave a Comment

Starting up a business has a lot of stresses associated with it. One of which can be getting a logo designed. But do you actually need to have a logo?

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What is the key element to promoting your brand?

What is the key element to promoting your brand

Col 22nd October 2016 Branding 1 Comment

What is the key element to promoting your brand? I’d like to talk you through what I believe that one thing to be and why.

brandbrand marketingbrandingpersonal brand
Do you need printed marketing materials?

Do you need printed marketing materials to promote your brand.

Col 11th October 2016 Branding Leave a Comment

In today’s digital world it can be easy to dismiss printed marketing materials as old school and unnecessary. Let’s find out why that isn’t the case.

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Colour and what it means for your brand

Colour and what it means for your brand

Col 8th October 2016 Graphic Design 1 Comment

Did you know that the colours that you’ve chosen for your brand have a psychological and emotional response on the viewer? Colour is a strong tool in brand design.

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5 Reasons You Should NOT Hire A professional Graphic Designer

5 Reasons You Should NOT Hire a Professional Graphic Designer

Col 1st July 2016 Graphic Design 1 Comment

Why would you want to invest in a professional graphic designer when you can do it all yourself? 5 reasons you should not hire a graphic designer.

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The 5 basic types of logo

The 5 Basic Types of Logo. Which logo category fits your brand?

Col 20th June 2016 Logo 2 Comments

Logos, logos, logos! There are so many of them out there. Did you know that you can categorize them down into 5 basic logotypes? Let’s take a look.

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What is a Logo?

What is a logo? A brief explanation logos.

Col 13th June 2016 Logo Leave a Comment

What is a logo? It is one of the most regular questions I’m asked and so I created a video to answer that question and to launch my YouTube channel.

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What is a brand tone of voice?

What is a brand tone of voice? A guide to brand voice discovery

Col 22nd April 2016 Branding 2 Comments

Tone of voice is the personality of your brand through the written word and spoken copy that you produce. Learn how to find your brand tone of voice.

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Logo design copyright - Do I own the copyright to my logo?

Logo Design Copyright: Do I own the copyright to my logo?

Col 16th February 2016 Logo 1 Comment

When you’ve a logo created by a graphic designer, who owns the copyright to that logo at the end of the process? Having created many, many logos in my 19 years of commercial design experience, I’d like to give you some advice that will stand you in good stead for any future interactions you may have between yourself and a logo designer.

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What is a brand?

What is a brand? The elements that make a successful brand

Col 10th January 2016 Branding Leave a Comment

There are many elements that go into a brand. There are the obvious physical products and services that a business provides, then there are the more intangible elements. e.g. How does the customer feel when they engage with your service or use your products? What do you want them to think when they see your brand?

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Why you should avoid unlimited logo revisions

How many logo design revisions do I need? Avoid unlimited revisions.

Col 6th January 2016 Logo 3 Comments

We have all seen ‘unlimited revisions’ listed in the services offered by graphic designers, usually proudly placed in some sort of banner or as the top ‘benefit’ of a logo design service. On the surface, this may look like a no brainer for the prospective client, I mean, everyone wants to be happy with their logo design before paying, right?

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5 expert tips on how to design a logo

5 expert tips on how to design a logo

Col 4th December 2015 Logo Leave a Comment

I’m a firm believer in following strong design principles whenever I take on board a logo design project for a client. Following some basic rules ensures that the resulting logo design is a strong, effective and identifiable marque that contains the essence of the brand it represents.

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