Starting up a business has a lot of stresses associated with it. One of which can be getting a logo designed. But do you actually need to have a logo?
What is the key element to promoting your brand? I’d like to talk you through what I believe that one thing to be and why.
In today’s digital world it can be easy to dismiss printed marketing materials as old school and unnecessary. Let’s find out why that isn’t the case.
Did you know that the colours that you’ve chosen for your brand have a psychological and emotional response on the viewer? Colour is a strong tool in brand design.
Why would you want to invest in a professional graphic designer when you can do it all yourself? 5 reasons you should not hire a graphic designer.
You are starting a new business, what colour should your logo be? Should your logo colour blend in with your industry or be different and stand out?
Logos, logos, logos! There are so many of them out there. Did you know that you can categorize them down into 5 basic logotypes? Let’s take a look.
What is a logo? It is one of the most regular questions I’m asked and so I created a video to answer that question and to launch my YouTube channel.
When you’ve a logo created by a graphic designer, who owns the copyright to that logo at the end of the process? Having created many, many logos in my 19 years of commercial design experience, I’d like to give you some advice that will stand you in good stead for any future interactions you may have between yourself and a logo designer.
There are many elements that go into a brand. There are the obvious physical products and services that a business provides, then there are the more intangible elements. e.g. How does the customer feel when they engage with your service or use your products? What do you want them to think when they see your brand?
In a world where digital and video are becoming the key place for content it is becoming like a static fuzz of noise with only the best content breaking through. One way to keep ahead of the game is by having an engaging brand identity that people can spot amidst 100 other pieces of content.
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