What is the key element to promoting your brand? I’d like to talk you through what I believe that one thing to be and why.
Did you know that the colours that you’ve chosen for your brand have a psychological and emotional response on the viewer? Colour is a strong tool in brand design.
You are starting a new business, what colour should your logo be? Should your logo colour blend in with your industry or be different and stand out?
Logos, logos, logos! There are so many of them out there. Did you know that you can categorize them down into 5 basic logotypes? Let’s take a look.
What is a logo? It is one of the most regular questions I’m asked and so I created a video to answer that question and to launch my YouTube channel.
There are many elements that go into a brand. There are the obvious physical products and services that a business provides, then there are the more intangible elements. e.g. How does the customer feel when they engage with your service or use your products? What do you want them to think when they see your brand?
One of the big things that I took away from The Content Marketing Academy last week was something that Karen Strunks (@karenstrunks) said during her keynote talk. Karen was talking about personal branding.