When you are ready to choose someone to design your new logo there are certain things that you need to make sure are covered and in place by the designer.
Do you need a logo for your business?
Starting up a business has a lot of stresses associated with it. One of which can be getting a logo designed. But do you actually need to have a logo?
What makes a great logo? 4 essential things you need for a great logo
You want the perfect logo designed for your business, but how do you know that you’ll get something great? Follow these 4 principles and you will be on the right track.
How long does it take to design a logo?
How long does it take to design a logo? This is one of the most common questions I get asked. So I thought the best thing to do would be to write a comprehensive article on the subject.
The 5 Basic Types of Logo. Which logo category fits your brand?
Logos, logos, logos! There are so many of them out there. Did you know that you can categorize them down into 5 basic logotypes? Let’s take a look.
What is a logo? A brief explanation logos.
What is a logo? It is one of the most regular questions I’m asked and so I created a video to answer that question and to launch my YouTube channel.
How to make your logo stand out on social media timelines
Many people have problems with their logo in terms of its legibility on social media platforms at small sizes. As a professional logo designer, I take into account all possible scenarios when creating logos for my clients, and I’d like to help you too.
Logo Design Copyright: Do I own the copyright to my logo?
When you’ve a logo created by a graphic designer, who owns the copyright to that logo at the end of the process? Having created many, many logos in my 19 years of commercial design experience, I’d like to give you some advice that will stand you in good stead for any future interactions you may have between yourself and a logo designer.
What is a brand? The elements that make a successful brand
There are many elements that go into a brand. There are the obvious physical products and services that a business provides, then there are the more intangible elements. e.g. How does the customer feel when they engage with your service or use your products? What do you want them to think when they see your brand?
Animated logos and motion video will be massive in 2016
In a world where digital and video are becoming the key place for content it is becoming like a static fuzz of noise with only the best content breaking through. One way to keep ahead of the game is by having an engaging brand identity that people can spot amidst 100 other pieces of content.
5 expert tips on how to design a logo
I’m a firm believer in following strong design principles whenever I take on board a logo design project for a client. Following some basic rules ensures that the resulting logo design is a strong, effective and identifiable marque that contains the essence of the brand it represents.