One of the biggest mistakes that some graphic designers make when creating a logo is not following some basic design guidelines.
I’m a firm believer in following strong design principles whenever I take on board a logo design project for a client. Following some basic rules ensures that the resulting logo design is a strong, effective and identifiable marque that contains the essence of the brand it represents.
The following article on Creative Bloq, written by Rodney Abbot of brand agency Lippincott, gives 5 expert tips that any designer worth their salt should read. It is also a very worthwhile read for anyone that may at some point approach a graphic designer with the purpose of having a logo designed for their own brand. It will give you a valuable insight into the logo design process and will make working with your designer a much smoother and enjoyable process.
To find out more information on these 5 tips, just follow the link at the bottom of this article.
01. Don't fall in love with your first idea
02. Know your audience
03. Always stick to the process
04. Stay true to the brand
05. Keep things simple
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