Starting up a business has a lot of stresses associated with it. One of which can be getting a logo designed. But do you actually need to have a logo?
What is the key element to promoting your brand
What is the key element to promoting your brand? I’d like to talk you through what I believe that one thing to be and why.
Do you need printed marketing materials to promote your brand.
In today’s digital world it can be easy to dismiss printed marketing materials as old school and unnecessary. Let’s find out why that isn’t the case.
Colour and what it means for your brand
Did you know that the colours that you’ve chosen for your brand have a psychological and emotional response on the viewer? Colour is a strong tool in brand design.
5 Reasons You Should NOT Hire a Professional Graphic Designer
Why would you want to invest in a professional graphic designer when you can do it all yourself? 5 reasons you should not hire a graphic designer.
The 5 Basic Types of Logo. Which logo category fits your brand?
Logos, logos, logos! There are so many of them out there. Did you know that you can categorize them down into 5 basic logotypes? Let’s take a look.
What is a logo? A brief explanation logos.
What is a logo? It is one of the most regular questions I’m asked and so I created a video to answer that question and to launch my YouTube channel.
What is a brand tone of voice? A guide to brand voice discovery
Tone of voice is the personality of your brand through the written word and spoken copy that you produce. Learn how to find your brand tone of voice.
Logo Design Copyright: Do I own the copyright to my logo?
When you’ve a logo created by a graphic designer, who owns the copyright to that logo at the end of the process? Having created many, many logos in my 19 years of commercial design experience, I’d like to give you some advice that will stand you in good stead for any future interactions you may have between yourself and a logo designer.
What is a brand? The elements that make a successful brand
There are many elements that go into a brand. There are the obvious physical products and services that a business provides, then there are the more intangible elements. e.g. How does the customer feel when they engage with your service or use your products? What do you want them to think when they see your brand?
How many logo design revisions do I need? Avoid unlimited revisions.
We have all seen ‘unlimited revisions’ listed in the services offered by graphic designers, usually proudly placed in some sort of banner or as the top ‘benefit’ of a logo design service. On the surface, this may look like a no brainer for the prospective client, I mean, everyone wants to be happy with their logo design before paying, right?
5 expert tips on how to design a logo
I’m a firm believer in following strong design principles whenever I take on board a logo design project for a client. Following some basic rules ensures that the resulting logo design is a strong, effective and identifiable marque that contains the essence of the brand it represents.