What is the key element to promoting your brand? I’d like to talk you through what I believe that one thing to be and why.
Colour and what it means for your brand
Did you know that the colours that you’ve chosen for your brand have a psychological and emotional response on the viewer? Colour is a strong tool in brand design.
The 5 Basic Types of Logo. Which logo category fits your brand?
Logos, logos, logos! There are so many of them out there. Did you know that you can categorize them down into 5 basic logotypes? Let’s take a look.
What is a logo? A brief explanation logos.
What is a logo? It is one of the most regular questions I’m asked and so I created a video to answer that question and to launch my YouTube channel.
What is a brand tone of voice? A guide to brand voice discovery
Tone of voice is the personality of your brand through the written word and spoken copy that you produce. Learn how to find your brand tone of voice.
What is a brand? The elements that make a successful brand
There are many elements that go into a brand. There are the obvious physical products and services that a business provides, then there are the more intangible elements. e.g. How does the customer feel when they engage with your service or use your products? What do you want them to think when they see your brand?