Tone of voice is the personality of your brand through the written word and spoken copy that you produce. Learn how to find your brand tone of voice.
What is a brand? The elements that make a successful brand
There are many elements that go into a brand. There are the obvious physical products and services that a business provides, then there are the more intangible elements. e.g. How does the customer feel when they engage with your service or use your products? What do you want them to think when they see your brand?
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