How can you avoid the potential brand embarrassment that can arise from such a simple thing as choosing a website domain name? Let’s Find out!
Top 5 Typography Mistakes and How to Avoid Them
Typography mistakes can be costly for your brand. It might seem like one of those simple, easy to do parts of your overall branding, but still, oh so many people get it wrong. Let’s look at 5 ways to improve your typography.
What colour should my logo be?
When it comes to choosing the right colour for your logo, it is more than simply picking a colour that you like. Read on to learn why.
What is a logo system, and do you need one?
You may know what a logo is, but have you heard of a logo system? In this blog, you’ll learn how your brand could possibly benefit from one.
What is brand distinctiveness? How to make your brand memorable
You need your brand to stand out when you’re in a competitive industry sector. This is where brand distinctiveness comes into play.
Brand Story Framework – Create Better Brand Stories
Using a brand story framework will help you to create more engaging branded content that speaks to and guides your ideal customer.
Rebrand versus Brand Refresh – What’s the difference?
What’s the difference between a rebrand and brand refresh? Discover the key factors to help you to make the right choice when you need to.
Logo Story Design – What is it and how can it help your brand?
Taking a modern approach to brand story telling can transform your logo into more than just a visual signifier to your business and one that tells a compelling story about your brand.
What are logo mock-ups? How mock-ups can help make a better logo
Logo design is about trial and error, testing and analysing your options. Logo Mock-Ups are a vital part of the logo design process, giving you the ability to see whether your logo is adaptable and versatile.
Swearing and brand tone of voice. Does swearing damage your brand?
Should you be swearing in your branded content or when you post on social media platforms? A client of mine recently posted a blog on LinkedIn with swearing in the tile and in the post. The results were very interesting.
What is the key element to promoting your brand
What is the key element to promoting your brand? I’d like to talk you through what I believe that one thing to be and why.
Do you need printed marketing materials to promote your brand.
In today’s digital world it can be easy to dismiss printed marketing materials as old school and unnecessary. Let’s find out why that isn’t the case.
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