Share this Post
One question that we all ask ourselves when approaching the job of creating a new brand identity is "What colour should my logo be?".
It isn't often a very straight answer as there are many factors that we need to take into account. One of these big factors is to look at the industry that your business is in and the colours that other established businesses are using.
In this video, I explain why you may want to blend in with the crowd, or stand apart from your fellow business owners.
Hey, folks. Today, I'm going to be answering a question I've received regarding choosing the main colour for your logo based on the industry that you're in.
Hey, folks, and welcome back. Recently I was asked the question: should your logo colour fit in with the industry sector that you're part of? An example of that would be the financial sector, so banks and investment companies. Most of their logos, if you did a Google search, you would find have shades of blue or are all blue. That's because blue is a calm colour. It's quite safe. Most people would associate it with being corporate.
Now, if a client came to me and they were in the financial sector whether they'd be an accountant, or a bank, or an investment company, I wouldn't instantly say, "Your logo needs to be blue." I would be doing some research. I would be asking them what their target audience is, where do they want to go, what do they want to achieve. Find out what their brand voice is. Based on all of the research, we would then look to find the colour that matches their message.
This could go for any industry. You might be a gardener. If you do a search on Google for gardening logos, I've not done that, but I could probably safely say most of them would be green. It's just how it is. It's just what most people think of for gardeners. You may want to stand out from the gardening crowd, so you would look at your audience, you would look at the age groups, you would look at where they are, where they hang out. Again, what is your tone of voice going to be? Is it serious? Is it humorous, irreverent? That will all come together along with whatever colour you choose to be your brand identity. It's very important that the colour is you as much as your copy is you, as much as your tone of voice is you.
What I'm trying to say is, no, you do not have to stick to the colour which the majority of businesses use in your industry sector. Do the research. Speak with your designer. Get their feedback. See what they think and only then make a decision on the colour that you want to go with.
I hope you find that helpful. Please leave any comments in the section below. I'll be happy to answer any of them.
Rock Your Brand®
Join hundreds of other brand rockers who are already getting free brand and design advice delivered to their email inboxes on the first Monday of every month.
By joining you'll get awesome brand strategy techniques and guidance, reviews of the best brand-related books, apps, software, and productivity tips to help help you to Rock Your Brand®