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What is a purpose-led brand?

What is a purpose-led brand? Why having a strong brand purpose can grow brand trust and profit

Col 27th September 2020 Brand Strategy 2 Comments

Studies have shown that purpose-led brands are growing much faster than brands that only push features and benefits to potential customers.

What is a brand extension?

What is a brand extension – Definition and example case

Col 17th May 2020 Brand Strategy Leave a Comment

A brand extension is when a brand expands its products or services into a different industry or sector. This can work or be a disaster…

5 Tips for an effective logo

5 Tips for an effective logo

Col 12th July 2018 Logo Leave a Comment

When it comes to creating an effective and great logo design there are some very important stages that should be undertaken. Too many designers and business owners skip some or all of these which results in a less effective logo.

How to choose the right logo for your business

How to choose the right logo for your business

Col 8th July 2018 Logo Leave a Comment

You are starting a new business or organisation and one of the things on your to-do list is to create a logo. But which of the 5 logo styles should you use?

What is a brand vision?

What is a brand vision?

Col 1st July 2018 Brand Strategy Leave a Comment

When it comes to having a great brand, you need solid foundations. One of these foundation elements is to have a brand vision. So, what is a brand vision?

What is brand purpose?

What is your brand purpose, or your brand why?

Col 25th June 2018 Brand Strategy Leave a Comment

Every brand makes a promise that it’s going to do something for its customer. However, a brand promise really isn’t enough. You need a brand purpose.

What are logo and brand style guidelines?

What are logo and brand style guidelines and why do you need them?

Col 30th April 2017 Logo Leave a Comment

Having your logo appear in a manner that doesn’t fit your brand message can be damaging to your brand image. Protect it with logo and brand guidelines.

brand bookbrand guidelinesbrand style guidelogo guidelines
7 things to look out for when choosing a logo designer

7 things to look out for when choosing a logo designer

Col 15th April 2017 Logo 1 Comment

When you are ready to choose someone to design your new logo there are certain things that you need to make sure are covered and in place by the designer.

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Do you need a logo for your business?

Do you need a logo for your business?

Col 9th April 2017 Logo Leave a Comment

Starting up a business has a lot of stresses associated with it. One of which can be getting a logo designed. But do you actually need to have a logo?

brand identitybrandingGraphic Designlogo design
What makes a great logo? 4 essential things for a great logo.

What makes a great logo? 4 essential things you need for a great logo

Col 2nd April 2017 Logo 4 Comments

You want the perfect logo designed for your business, but how do you know that you’ll get something great? Follow these 4 principles and you will be on the right track.

brand identityGraphic Designlogo design
Free fonts versus paid fonts - Which is best?

Free fonts versus paid fonts – Which is best?

Col 25th March 2017 Graphic Design 2 Comments

Choosing the right font for your project can be tricky. Which style and do you go for a free or a paid font? Find out the pros & cons of free vs paid fonts.

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How long does it take to design a logo?

How long does it take to design a logo?

Col 19th March 2017 Logo 4 Comments

How long does it take to design a logo? This is one of the most common questions I get asked. So I thought the best thing to do would be to write a comprehensive article on the subject.

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Recent Posts

  • What is a purpose-led brand? Why having a strong brand purpose can grow brand trust and profit
  • What is a brand extension – Definition and example case
  • 5 Tips for an effective logo
  • How to choose the right logo for your business
  • What is a brand vision?

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