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The Slurl

When Domain Names Go Wrong – The SLURL, and how to avoid it.

Col 30th September 2021Branding Leave a Comment

How can you avoid the potential brand embarrassment that can arise from such a simple thing as choosing a website domain name? Let’s Find out!

Top 5 Typography Mistakes

Top 5 Typography Mistakes and How to Avoid Them

Col 21st September 2021Branding, Typography Leave a Comment

Typography mistakes can be costly for your brand. It might seem like one of those simple, easy to do parts of your overall branding, but still, oh so many people get it wrong. Let’s look at 5 ways to improve your typography.

What colour should my logo be?

What colour should my logo be?

Col 12th September 2021Brand Strategy, Branding, Logo Leave a Comment

When it comes to choosing the right colour for your logo, it is more than simply picking a colour that you like. Read on to learn why.

Copyright vs Trademark

Copyright vs Trademark – What’s the difference?

Col 19th July 2021Brand Strategy Leave a Comment

Understanding the difference between copyright, trademark is very important when it comes to protecting your intellectual property.

What is a logo system?

What is a logo system, and do you need one?

Col 12th July 2021Brand Strategy, Branding, Logo Leave a Comment

You may know what a logo is, but have you heard of a logo system? In this blog, you’ll learn how your brand could possibly benefit from one.

What is brand distinctiveness?

What is brand distinctiveness? How to make your brand memorable

Col 25th June 2021Brand Strategy, Branding Leave a Comment

You need your brand to stand out when you’re in a competitive industry sector. This is where brand distinctiveness comes into play.

Brand Story Framework

Brand Story Framework – Create Better Brand Stories

Col 20th June 2021Brand Strategy, Branding Leave a Comment

Using a brand story framework will help you to create more engaging branded content that speaks to and guides your ideal customer.

Rebrand vs Brand Refresh

Rebrand versus Brand Refresh – What’s the difference?

Col 31st May 2021Brand Strategy, Branding Leave a Comment

What’s the difference between a rebrand and brand refresh? Discover the key factors to help you to make the right choice when you need to.

Logo Story Design

Logo Story Design – What is it and how can it help your brand?

Col 24th May 2021Brand Strategy, Branding, Graphic Design, Logo 1 Comment

Taking a modern approach to brand story telling can transform your logo into more than just a visual signifier to your business and one that tells a compelling story about your brand.

Blog Title Graphic - Logo Mock Ups - What You Need To Know

What are logo mock-ups? How mock-ups can help make a better logo

Col 13th May 2021Branding, Graphic Design, Logo Leave a Comment

Logo design is about trial and error, testing and analysing your options. Logo Mock-Ups are a vital part of the logo design process, giving you the ability to see whether your logo is adaptable and versatile.

What is a purpose-led brand?

What is a purpose-led brand? Why having a strong brand purpose can grow brand trust and profit

Col 27th September 2020Brand Strategy 6 Comments

Studies have shown that purpose-led brands are growing much faster than brands that only push features and benefits to potential customers.

What is a brand extension?

What is a brand extension – Definition and example case

Col 17th May 2020Brand Strategy Leave a Comment

A brand extension is when a brand expands its products or services into a different industry or sector. This can work or be a disaster…

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Recent Posts

  • When Domain Names Go Wrong – The SLURL, and how to avoid it.
  • Top 5 Typography Mistakes and How to Avoid Them
  • What colour should my logo be?
  • Copyright vs Trademark – What’s the difference?
  • What is a logo system, and do you need one?

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