Studies have shown that purpose-led brands are growing much faster than brands that only push features and benefits to potential customers.
What is a brand extension – Definition and example case
A brand extension is when a brand expands its products or services into a different industry or sector. This can work or be a disaster…
5 Tips for an effective logo
When it comes to creating an effective and great logo design there are some very important stages that should be undertaken. Too many designers and business owners skip some or all of these which results in a less effective logo.
How to choose the right logo for your business
You are starting a new business or organisation and one of the things on your to-do list is to create a logo. But which of the 5 logo styles should you use?
What is a brand vision?
When it comes to having a great brand, you need solid foundations. One of these foundation elements is to have a brand vision. So, what is a brand vision?
What is your brand purpose, or your brand why?
Every brand makes a promise that it’s going to do something for its customer. However, a brand promise really isn’t enough. You need a brand purpose.
What are logo and brand style guidelines and why do you need them?
Having your logo appear in a manner that doesn’t fit your brand message can be damaging to your brand image. Protect it with logo and brand guidelines.
7 things to look out for when choosing a logo designer
When you are ready to choose someone to design your new logo there are certain things that you need to make sure are covered and in place by the designer.
Do you need a logo for your business?
Starting up a business has a lot of stresses associated with it. One of which can be getting a logo designed. But do you actually need to have a logo?
What makes a great logo? 4 essential things you need for a great logo
You want the perfect logo designed for your business, but how do you know that you’ll get something great? Follow these 4 principles and you will be on the right track.
Free fonts versus paid fonts – Which is best?
Choosing the right font for your project can be tricky. Which style and do you go for a free or a paid font? Find out the pros & cons of free vs paid fonts.
How long does it take to design a logo?
How long does it take to design a logo? This is one of the most common questions I get asked. So I thought the best thing to do would be to write a comprehensive article on the subject.