When it comes to choosing the right colour for your logo, it is more than simply picking a colour that you like. Read on to learn why.
Copyright vs Trademark – What’s the difference?
Understanding the difference between copyright, trademark is very important when it comes to protecting your intellectual property.
What is a logo system, and do you need one?
You may know what a logo is, but have you heard of a logo system? In this blog, you’ll learn how your brand could possibly benefit from one.
What is brand distinctiveness? How to make your brand memorable
You need your brand to stand out when you’re in a competitive industry sector. This is where brand distinctiveness comes into play.
Brand Story Framework – Create Better Brand Stories
Using a brand story framework will help you to create more engaging branded content that speaks to and guides your ideal customer.
Rebrand versus Brand Refresh – What’s the difference?
What’s the difference between a rebrand and brand refresh? Discover the key factors to help you to make the right choice when you need to.
Logo Story Design – What is it and how can it help your brand?
Taking a modern approach to brand story telling can transform your logo into more than just a visual signifier to your business and one that tells a compelling story about your brand.
What is a purpose-led brand? Why having a strong brand purpose can grow brand trust and profit
Studies have shown that purpose-led brands are growing much faster than brands that only push features and benefits to potential customers.
What is a brand extension – Definition and example case
A brand extension is when a brand expands its products or services into a different industry or sector. This can work or be a disaster…
What is a brand vision?
When it comes to having a great brand, you need solid foundations. One of these foundation elements is to have a brand vision. So, what is a brand vision?
What is your brand purpose, or your brand why?
Every brand makes a promise that it’s going to do something for its customer. However, a brand promise really isn’t enough. You need a brand purpose.