Brand Strategy

Purpose + Consistency + Emotion = Impact
 

"Without strategy, content is just stuff, and the world has enough stuff."

- Arjun Basu

It takes more than a logo

When it comes to creating a successful brand, many business owners believe that all they need is a cool logo and some shiny marketing materials. Not true.

For you to create a powerful brand you need strong foundations. Working to a brand strategy will help you to build these foundations so that your logo and branding materials can work at their best.

"Our re-brand has been one of the most powerful changes for us as an organisation and has drawn nothing but positive comment and engagement."

 - Kirsty Keay - CEO, Volunteer Dundee

Compared to things like your logo or branding materials, creating your brand strategy can turn out to be the hardest thing to do. It challenges you to go deep into yourself and also your business. You will be asked tough questions that all need very clear answers. There are 3 core areas that will really help:

  • You need to know why you are doing what you do; your purpose.
  • You need to be doing the right things consistently.
  • You need to create an emotional connection between your brand and your customers.

In order to do the 3 things above, you'll need to have a very good understanding of your target customer, your competition, your unique selling point (USP) and of course, the product or service that you are offering.

We help our clients to nail these things, and when they nail it, it moves their brand and understanding to a whole new level. We want to take your brand to that next level too. Do you? 

Strategy with the brand Power Hour

There are times where you don't require design services but need help with your brand strategy. 

You also don't want to jump in with both feet by booking  half day or full day work shop. You want to test the water. Well that's why we have the Pixels Ink Power Hour.

For a low fee you can get 60 minutes to ask us anything brand related. We will then offer you advice and guidance on how to solve those problems and you will leave armed with the information you need to move your brand forward.

Common strategy discussion points:

  • How to create core values
  • How to be consistent with branding
  • How to create buyer personas
  • How to go about building a brand strategy.

For more information on this service and to book a call please visit the Power Hour page.

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