One of the big things that I took away from The Content Marketing Academy last week was something that Karen Strunks (@karenstrunks) said during her keynote talk. Karen was talking about personal branding and that to be yourself, to be what you want to be you had to act on your instincts.
This struck a chord, well it was more like having my head inside a bell and somebody battering it with a hammer. I knew in that instant that I was going to stop being what I thought my ideal client wanted me to be and be instead, be what I wanted to be.
As of Monday just past, I started doing just that. No more fitting my round self into the square hole in order to please the whims of others. I had no worries in making this change because I know that I am a nice person, and that any shift would be for the better. I could truly be who I was and my clients could benefit from it.
Guess what! It works.
Now it may be sheer coincidence, but this week I have closed 4 new logo / rebranding jobs with brand new clients. AMAZING! I personally feel though that my entire change in attitude really helped the clients warm to me and feel a real part of the excitement and potential I could feel for their project.
This change had one other added bonus. Neither myself or any of the clients talked about money until it was time to finalise the sale. Normally the money thing would be on my mind from the start, worrying if they had a budget or if they were going to beat me down on price. None of that happened, and you know why? It’s because we focussed on their business and what working with me could do to take them to the next level. We talked about their businesses bright future and the potential routes and in two instances the clients were practically whooping, they got that excited.
If I had ignored Karen’s talk on personal branding and held those meetings like the old Col did then it would have been a different story. I’d be fidgety waiting on the money thing raising its head and not really focussed on the client and why they were actually there, and that was for me to solve their problem.
So here’s what I want to say. Life’s too short to be moulding yourself to fit others. Live the now and enjoy that thing you do every day at work. If you don’t enjoy it, then follow Karen’s lead and get out and go do something that does make you happy.
I am lucky, I absolutely love my job in terms of the practical side of designing things. Now I get to love the other side, the side where I get to meet new people and solve their problems without worrying if I’m the right fit for them, or that they are the right fit for me. I want to work with people who value my services and like to have a bit of fun during the design process. It could be designing a barcode for a cardboard box, pretty dull I’ll give you that, but that is even more of a reason to have fun with it.
Yeah, so far, this week has been 10/10 and long may that scoreline continue.
One last thing, I highly recommend you check out Karen’s story if you don’t already know it. Get on over to her website and check out her videos and blogs – http://karenstrunks.com. You can thank me later 🙂