Having your logo appear in a manner that doesn’t fit your brand message can be damaging to your brand image. Protect it with logo and brand guidelines.
When you are ready to choose someone to design your new logo there are certain things that you need to make sure are covered and in place by the designer.
Starting up a business has a lot of stresses associated with it. One of which can be getting a logo designed. But do you actually need to have a logo?
You want the perfect logo designed for your business, but how do you know that you’ll get something great? Follow these 4 principles and you will be on the right track.
Choosing the right font for your project can be tricky. Which style and do you go for a free or a paid font? Find out the pros & cons of free vs paid fonts.
How long does it take to design a logo? This is one of the most common questions I get asked. So I thought the best thing to do would be to write a comprehensive article on the subject.
Colour is a major influence in any design. Whether it be in print or on screen. It is hugely important that you understand the basics of colour before you get into the task of putting your designs together. The starting point of any learning journey with colour is the colour wheel. It is a foundation element that takes you onto …
Should you be swearing in your branded content or when you post on social media platforms? A client of mine recently posted a blog on LinkedIn with swearing in the tile and in the post. The results were very interesting.
How do you start off a year in business with amazing buzz, motivation, drive and enthusiasm? You attend the CMA 2017 Kick-Off event in Dundee. Read my review…
2016 has been an amazing year for me. My business has grown in ways other than bottom line profits. It has grown in ways I couldn’t have imagined in 2015.
35 free stock photography website libraries for you to search and find that perfect photograph for your project when you have a limited, or even zero budget.
What is the key element to promoting your brand? I’d like to talk you through what I believe that one thing to be and why.